DOCUMENTS and REPORTS

REPORT ON WORKSHOP/SEMINAR FOR THE CATHOLIC COMMUNICATORS ON THE STRATEGIC IMPLEMENTATION OF PAPAL EXHORTATION DOCUMENT “AFRICAE MUNUS” AT THE REGIONAL AND NATIONAL/DIOCESAN LEVEL OF AMECEA REGION



Organised by AMECEA SOCIAL COMMUNICATIONS department and held at the Theresian Centre for Women Training Centre, in Karen, Nairobi-Kenya from 21st – 25th May 2012



WELCOME AND OPENING ADDRESS

By Rev. Fr. Chrisantus Ndaga – AMECEA Secretary for Social Communications

In his welcome address the Fr Chrisantus Ndaga, AMECEA Secretary for Social Communications thanked the Almighty God who made it possible for all participants to meet and deliberate on the strategic implementation of Papal Exhortation document “Africae Munus” at the regional and national/diocesan level of AMECEA region and how Seriously, catholic communicators can be very vibrant on the implementation of the document especially in bringing awareness to the people and its outcome. Media practitioners are asked right from the beginning of the implementation to work hand in hand with other departments and stake holders towards the realization of some of the challenges articulated in the document Africae Munus.

In his welcoming address he outlined the general objectives of the workshop. These are the following:
·         To share what was discussed and planned at the conference level by the conference Bishops.
·         To plan and strategize on the implementation of the document at the regional, national and diocesan level.
·         To study and evaluate the communication challenges facing the region as articulated by the Synod document “Africae Munus”.
·         To assist the AMECEA Bishops in their commitment to shape the destiny of the people of this region who are caught up with serious socio-political and economic challenges and plan to work together towards their future destiny.
·         To set up a framework for new media technology that will enable easy networking
·         To develop an adequate information and communication infrastructure that will easy networking


It is opportune that this workshop falls within this period when the Church in Africa is invited to be vigilant on doctrinal and secular trends that can easily harm faith values within the fast growing Church on this continent. The Church in Africa needs to be VIGILANT and DISCERN THE SPIRITS. Watchfulness, awareness creation/conscientization and building capacities of the various Agents of Evangelization must be placed high on the Church priorities. Besides involving the various agents of evangelization, the Church in Africa has been challenged to ACCOMPANY those in positions of leadership and decision making in secular world and whenever necessary to evangelize the secular media.


He hoped that the workshop will lead to fruitful deliberations that will add value in the way Catholic communicators both working in the catholic and secular media would work hand in hand in addressing key issues of common pastoral concern in the region and emphasis on the use of digital information technology and social media to support Evangelization apostolate at the national and regional levels.


OPENING ADDRESS

By Rt Rev Bishop Charles Kasonde –AMECEA Bishop Chair for Social Communications

My dear Brothers and Sisters in Christ Jesus,

Pope Benedict XVI called for a Second Special Assembly for Bishops of Africa popularly known as the Second African Synod for Bishops of Africa with the theme ; The Church at the service of reconciliation for Justice and Peaceheld in Rome from 4th – 29th October 2009. Knowing the importance of the Synod, AMECEA (Association of Member Episcopal Conferences for Eastern Africa) saw the need to participate actively in the preparatory phase that eventually led to the generation of a Lineamenta as a working document that provided the framework for the convocation of the Synod by the Pope. After the Synod, we waited patiently for the reception of the Apostolic Exhortation which eventually was handed over to the Church Fathers in Benin, November 2011 by His Holiness Pope Benedict XVI. The receiving of this special document known as « Africae Munus » marked the official commencement of the work as contained in the document. AMECEA further, decided to deliberate on the way forward after the Synod by proposing an implimentation plan to the region during the workshop held at Limuru from 5th -9th March 2012.


During this workshop at Limuru AMECEA Social Communications department, was among the departments which were tasked to deliberate on the effective implementation as far as communications activities are concerned. In other words it called the department to strategize on new approaches of networking, mutual collaboration and actions of solidarity among AMECEA media practitioners in order to bring awareness of the document and address the challenges facing their pastoral ministry as expressed in the document. This therefore needs the engagement of all sectors: priests, religious men and women, and lay faithful in the communication arena within the region.

Again during the 17th AMECEA Plenary Assembly, the Bishops also called on Media Practitioners to determine how they can use Media and digital information technology to reach out and influence the society positively (AMECEA Study session 17th Plenary Assembly Resolution no 13).

This is in line with the intention of the founders of AMECEA whose initial intuition for the creation of AMECEA was to give to the Catholic Church in Eastern Africa a possibility of networking so as to be able to exchange ideas on how to help the People to grow in faith through evangelization and allowing our African cultural values be radiated by the light of Christ.

In spite of AMECEA being an integrated and stronger faith community among her people in the region, the region has been the victim of so many factors of division and conflicts resulting from ethnicity, poverty, bad governance and other socio-economic upheavals.


Among the agents of these divisions as pointed out by the document is the media due to its failure to adhere to the code of ethics and self-accountability. “Everyone knows that the new information technologies are capable of being powerful instruments for unity and peace, but also for destruction and division. From a moral standpoint they can offer either a service or a disservice, propagate truth as well as falsehood, propose what is base as well as what is beautiful. The flood of news or non-news, to say nothing of images, can be informative but also powerfully manipulative. Information can readily become disinformation, and formation deformation. The media can be a force for authentic humanization, but just as easily probe dehumanizing.” Africae Munus no 143”

We should now work on these challenges articulated in the document and strategize on how to engage positively in shaping the destiny of the people in this region in the social, cultural, religious, political and economic spheres.


In this regard, AMECEA Social Communications department, being one of the stake holders of communication in the region is conducting this workshop that brings together National Communications Coordinators or Directors and Selected Catholic Media Consultants on the strategic implementation of the Document starting from the regional, National and Diocesan levels.

Bringing also on board the Catholic Media practitioners working in the secular media is in line with the call of the document no 145 that says “Christian journalists should not be afraid to show their faith! They should be proud of it! The presence and activity of competent lay faithful in the world of public and private communications should also be encouraged. Like leaven in the dough, they will continue to testify to the positive and constructive contribution which the teaching of Christ and his Church makes to the world.”


I believe that this is the reason why we are here. We must altogether seek ways and find the means which will help us work together as sincere and authentic communicators in our region. There is greater need to re-evaluate our communication priorities in order to come up with concrete, practical and effective ways of reaching out to our people in the service of Reconciliation, Justice and Peace.


It is my firm hope that as a fruit of this workshop, the Exhortation will not remain just a message or word; rather it should challenge us to openness and adhesion to the person of Jesus Christ and help the people of God in this region to be instruments of reconciliation, justice and peace.

In conclusion, I want to thank all those who have contributed towards the organization and success of this workshop. I thank our AMECEA Communications department, the National communication coordinators for your responsiveness, and to our dear Partner the US Catholic Communication Campaign for your generosity in supporting this workshop.


With these remarks, I now declare the AMECEA Communication Workshop on the Implementation of the Post-Synodal Apostolic Exhortation “Africae Munus” officially opened.


THANK YOU AND MAY GOD BLESS YOU ALL.


DAY I; Session I

TOPIC “Evangelizing the World of Information, Technology and Communications: A Pastoral Challenge, by Rev. Dr. Segeja Nicholaus, Head of Department of Pastoral Theology at the Catholic University Of Eastern Africa CUEA,

Fr Segeja emphasised on the following
·         The teaching of Africae Munus and the Media
·         Understanding the Challenges around the Media
·         Suggestions and Perspectives for the Future
·         Economy of Intellectual Charity
·         Communal Search for the Truth

Fr Segeja told the workshop delegates that the tremendous increasingly use of the media is affecting all, both in positive and negative ways and the most are the youth (Generation – Gen “Y”).

He added that the modern mass media are not only instruments of communication, but also a world to be evangelized which eventually brings about at least two implications namely, the right understanding of the reality of communication and the use of the media so that it propagates the good, the true and the beautiful. He also said that Africae Munus calls it authentic communication (AM, 142-146, Caritas in Veritate, 73) which should be a priority in Africa.


Hence should include four integral dimensions, namely, building of community, koinonia; witness to the truth, matyria; diakonia; and reverence and the sense of the sacred, liturgia.

DAY ONE

Group Discussion Questions and Responses

Group one Discussions

1. How effective are the Catholic Media in serving the needs of the Church?
The situation varies from one country to another this is as follows:
In South Sudan
·         Some dioceses have radio frequencies therefore they enjoy the benefit of a Catholic owned radio stations; other dioceses don’t and therefore information sharing is still a challenge.
·         Currently there are seven Catholic radio stations in South Sudan. There are no magazines and the church is working on widening the radio frequency coverage to reach out to the dioceses that are still not yet covered.

In Tanzania
·         The effectiveness can be rates as 50%; there are ten FM radio stations and one Catholic TV station, which is soon to become digital. The FM stations are powerful in the regions they cover because many programs are designed to touch on the basic needs of the local people.
·         There is also one newspaper that is Church owned (Kiongozi) which is doing well in circulation since it produces 4000 copies weekly.
·         During Easter and Christmas seasons the Catholic activities are given free airtime on the national stations.

In Uganda
·         There are seven radio stations and two magazines which are church owned. However the biggest challenge is that people are influenced a lot by the secular FM stations.
·         Another challenge is that many Ugandans like political news rather than news to do with religion.
·         Many parishes and churches have newsletters and bishops are accessible to both the secular and church media.
·         Plans are underway to have a TV Station.

In Zambia:
·         All dioceses except two have radio stations i.e. eight out of ten. When it comes to what is being published, it is not everything and anything that the church says which will be published if it is not newsworthy.
·         However there is still need to capture the youth who are more influenced by the secular media.
·         The Church in Zambia is very strong in social analysis and social engagement hence the interest in social media.
·         The church in Zambia is also planning to start a Catholic television. There are current discussions for the start of a new television between the church and government

In Kenya
·         There is only one national radio station whose coverage is only in Nairobi. However, there are other three dioceses with radio stations namely Nakuru, Muranga and Lodwar
·         Protestants buy airtime for their services in the secular media and are able to reach out to as many people as possible while the Catholics don’t do the same. This is a weakness on the church which sees it loose more faithful to the evangelical Churches that have TV programs on commercial stations.

In Ethiopia
·         The government does not allow any establishment of private media.


2. If it is not effective, what new strategies can be employed to effectively serve the Church through media?
All in all, it can be said that the media has been effective however the following strategies are to be employed to enhance more effectiveness:
·         Tanzania: Establishment of Catholic Journalists association and moving from analog Catholic TV to digital
·         Uganda: The Catholic Church has no airtime unlike the Protestants who have; it is high time they think about it.
·         South Sudan: Lobby for a Catholic TV station and buying airtime like the Protestants from commercial and government TV stations.
·         Kenya: Establishment of Catholic association of journalists for networking and collaborations

Group Two Discussions
1. Illustrate with country examples the challenges of communication media and ICT facing the Church in AMECEA Region.
·         Catholic Church does not promote its own media
·         Management is not open to the lay people
·         In Uganda there is a distinction between the church and the secular media though both are dealing with the same audience/people.
·         Secular media mostly focuses on the negative image of the Church based on the mistakes of few individuals.
·         Radio Maria in Gulu, Uganda and Radio Waumini in Kenya are both facing financial challenges with few employees and volunteers.
·         Low salaries but expensive equipment in most Catholic owned radio stations.
·         In Tanzania, church media is not allowed to indulge on issues involving government.
·         Links not updated or added to website due to limited funds.
·         In Ethiopia private media are not allowed but the church has a newspaper and access to internet linking eight dioceses.
·         In Zambia, Dioceses have radios and website but content missing.
·         In South Sudan there is a network of Catholic radio stations in eight states, but the government is also hard on issues to do with its activities.

2. What new strategies for media and communication can the Church use to effectively deal and fit with the world of information technologies?
·         Open up church media to professionals
·         Invest on capacity building of personnel
·         Update and improve the websites
·         The church to appreciate its own medias
·         Embracing the social media

Group Three Discussions

1. Evangelizing the young people is a major challenge for the Church in AMECEA Region, outline key media and communication strategies that can assist the church reach out to young people
·         Introduce youth camps and workshops geared towards media education to help the youth in critical use of media
·         Use new social media to reach out to the youth and evangelize to them on. Facebook, Tweeter, Youtube, LinkedIn, Skype, etc.
·         Introduce religious youth program on Catholic radios and TVs hosted by youth.
·         Introduce Pastoral Communication Courses in the Catholic Universities and other Catholic Training Institutions to train Catholic Media workers on youth apostolate among other church apostolate.
·         Train Catholic Pastoral agents in the use of media for evangelization. The pastoral agents include bishops, priests, religious men and women, seminarians and catechists.

2. List the reasons which may have led to the widening gap between the youth and the universal church.
·         Perception by the youth that the Catholic Church is rigid and does not allow freedom of expression.
·         Insufficient representation of the youth in the local leadership of the Catholic Church, such as diocesan and parish council.
·         Influence on the youth from evangelical churches which have more lively liturgies and which very often negatively criticize the Catholic Church. For instance they say that Catholics confess to priests instead of confessing to God directly. Hence creating a misunderstanding of the sacrament of penance.
·         Low level of participation in liturgy by people has made some youth to look at the Catholic liturgy as boring.
·         The language used in the Catholic Church is generally too complicated for many youth.
·         Weak apostolate for the youth does engage them in evangelizing work of the church.

DAY 2; Session 1

TOPIC “From ereopagus to Digital ereopagi: The Missionary Mandate in Our Times”, by Rt. Rev. Dr. Bernardin Francis Mfumbusa, Bishop of Kondoa Diocese in Tanzania (The former Senior lecturer of Mass Communications at the St Augustine University of Tanzania SAUT).

He pointed out that based on statistics, facebook, a common social network for instance boasts of 800 million users with people spending 700 billion minutes per month and a user spending an average 15 hours & 33 minutes a month on the site while 30 billion pieces of content is shared on Facebook each month; yet the Church is lagging in the use of new media technologies for evangelization; and the reasons being the following: the nature of new media technologies; the church is no longer a leader in education/research sector and the skills required viz. multi-tasking etc.

He added that the following should be issues of concern for the Catholic Communicators:
·         How to Reach Generation Y?
·         How to counteract religion related negativity?
·         How to deal with the banalization of religious symbols?
·         Limited presence of Catholic content in social media.

Group discussion questions
1. How can we make use of the social media to fulfill Jesus’ command?
2. How can we use social media to become modern day “apostles of the Word?”

Workshop Day Two

Group Discussion Questions

To allow practical suggestions tailored towards specific conditions obtaining in each country to emerge, each country should form a group on its own

1. What can be done by the Catholic Media practitioners to ensure effective use of the social media for evangelization and pastoral work?

Ethiopian Conference Group Response:
·         Drafting a pastoral Plan (Strategic plan)
·         Organizing workshops, training sessions for diocesan Catholic Secretariats that include Pastoral Coordinators, Laity Council, Diocesan Social Communications Heads, Catholic Women Associations, Young Catholic Warriors and International Movements of Catholic Students.
·         After workshop/trainings of the above listed groups, the trainees will be required to move to their respective parishes and conduct evangelization and Pastoral work.
·         At national levels, the writers and other media will cover their role of evangelization and pastoral work.

Kenyan Conference Group Response:
·         All print and electronic media of the church should have social media pages such as Facebook and twitter
·         Catholic Media practitioners should have a blog where they can post discussions and get feedback
·         Catholic media practitioners should take the initiative to train the clergy and the catechists on the need to use social media on the need of evangelization.
·         Start-up cyber café in the parish where Christian can get the readings of the day, prayers and any other information they would need about the media.

Malawian Conference Group Response:
·         Training for communicators and key people in Pastoral work
·         Availability of resources e.g. financial (funds, material, equipment)
·         Creativity for bishops and priests
·         Come up with programs/applications that are attractive to the new generation on social media that would stir debate on issues relating to the church.

Sudan Conference Group Response
·         Build the capacity of practitioners
·         Identify one of these media for effective use
·         There should be continuous update of the media
·         Trained qualified IT
·         Motivation of the media practitioners
·         Need to create a website for the Archdioceses that links to other dioceses.

Tanzania Conference Group Response:
·         All in all training to personal is better in order for them to be aware with social media, how it works. If possible to include even the Bishop in creating awareness to all like the clergy and the laity.
·         The catholic media practitioners and pastoral workers should make us of young people who are experts in new media/social media. Eg. Youth coordinators should be trained.
·         To design radio messages on the use and importance of social media in promoting evangelization and other pastoral activities.

Uganda Conference Group Response:
·         Catholic Media practitioners should be trained in the use of social media.
·         Catholic media practitioners should train other church pastoral agents in the use of social media.
·         Sensitize the Christians on the availability and use of social media.
·         Work with other media organizations to promote the use of social media.
·         Encourage the Bishops, to introduce communication and include social media as a course unit in seminaries, religious houses of formation, catechetical centers etc.
·         Encourage parishes and sub-parishes to establish internet centers to enable the communities to access social media services eg. Bosco (Battery Operated System for Communication) Uganda is doing this.
·         Involve the youth in the leadership of the local church and therefore in planning for the pastoral activities of the church since they are the ones who mostly use the social media.

·         Introduce the use of social media in catechism classes and Sunday school.

Zambia Conference Group Response:

·         Invest in personnel and infrastructure e.g. inter-cafe at parishes.
·         Modernize means of teaching catechism e.g. make it interactive, use of computers, sms’s, face book to make announcements.

2. What should be done in the AMECEA region to promote social media use?

Ethiopian Conference Group Response

·         Networking with all AMECEA Region members
·         Sharing Success stories and way forward
·         Conducting brainstorming sessions to ensure whether we are on the same track.


Kenyan Conference Group Response

·         The AMECEA Social Communication Department should have a common media page that is linked to AMECEA Countries and dioceses in the AMECEA Countries.
·         The Offices should be able to formulate an active mechanism of feedback
·         The social page of AMECEA should have podcasts featuring the interviews of bishops and the influential Catholic Media practitioners.
Malawian Conference Group Response:
·         AMECEA Member countries to share information and stories for the website such as google map and forums
·         Need for continuous training for AMECEA Communicators
·         Each country member to have an attractive, professionally designed website which is regularly updated.
·         Bishops of AMECEA Region to take social media as a priority and to treat it as a cross cutting issue
·         There should be internet forum for AMECEA Countries
·         Encourage the formation of Catholic Journalists Association they have different skills which the church can benefit from.
Sudan Conference Group Response:
·         AMECEA Region should organize training workshop for practitioners.

Tanzania Conference Group Response:
·         Promote media social use
·         It could be better every member conference and dioceses to have a website/blog if possible to link to Twitter, facebook from parishes and outstations.
·         Wherever possible the Sunday homily should be posted to parish website/blog.

Uganda Conference Group Response:
·         We should work together as media.
·         Catholic media should be trained before training others.
·         Pastoral training e.g. for religious people and laity.
·         Be introduced as a course unity in the seminaries, information houses (religious) to encourage the pastoral work to be easy in the society.
·         Train church members so that they can fit in social media.
·         To encourage parishes and sub-parishes to establish communication centers where people can access information, addition to that the parishes to work on new pullouts every Sundays.
·         Bosco (Battery Operated System for community out- reach) – internet serviced in villages to access information for other dioceses.

Zambia Conference Group Response:

·         Create AMECEA blog
·         Have training workshops and expose church personnel to social media.
·         Lobby Bishops in AMECEA to support use of social media.
·         Encourage SCC to adopt social media.  

3. How can we use youth groups (viz. at secondary and university level) to use social media as instruments of evangelization and learning about Catholicism?
Ethiopian Conference Group Response
·         By introducing and promoting our Catholic Church website and facebook page
·         By inviting YCW (Young Catholic Warriors), IMCE (Inter Movement of Catholic Students) and youth associations for their solidarity Catholicism and then they can promote or lobby the mission of the church and they play important leadership role.
·         To contact those who do not belong to the above groups in their respective schools through the national education desk


Kenyan Conference Group Response
·         Most students in secondary schools and universities use social media. We should introduce a social media page for the different youth groups in those institutions such as Young Christian Students (YCS), Catholic Action, Youth for Life, and Legionaries among others.
·         We should be able to start a blog managed by the youth but supervised by the chaplain to evangelize the other youth.
·         Get the database of all the contacts, phone numbers, and emails and send them inspirational SMSs every day and reflections which they can share with their fellow youth.
Malawian Conference Group Response:
·         Forming clubs in schools and encouraging the students to use social media in these clubs.
·         Create internet forum in schools and let students debate on Catholicism issues; also feed the forum with Catholic issues and other sensitive issues such as condom use, abortion and same sex rights and what the church says about these issues.
·         Engage students in price giving quizzes and competitions through the social media
·         Encourage the Catholic students to come up with websites and personal blogs.
·         Youth chaplains/communication directors to control the debates.

Sudan Conference Group Response:

·         Organize workshops for secondary and university students with an aim of encouraging students to use social media.
Tanzania Conference Group Response:
·         To encourage youth groups like TYCS of each schools and universities to have their own blog/website. Here they can post their religious activities e.g. Bible sharing, sports, Religious debates, evangelization matters etc.
Uganda Conference Group Response:
·         Involve the young people in the leadership and planning in the parishes and dioceses, since they are the leaders of tomorrow.
·         Introduce social media as a part of the youth activities in schools and holiday e.g. the youth.
·         Encourage catholic schools and universities to introduce social media for evangelization as a part of school syllabus.
·         Introduce media courses in the catholic schools including universities.
·         Communication should be taken as first priority in pastoral plan of AMECEA.
·         Introduce social media as part of the youth activities in schools and holidays e.g. youth camps.
Zambia Conference Group Response:
·         Encourage the youth groups to have their own blogs.
·         Encourage youths to interact and make announcements on face book, twitter etc.
·         Encourage Catholic schools, universities and colleges to include social media use in their curriculum.
·         Make available and affordable, computers and laptops to the youth.

4. IF Jesus were to choose 12 Apostles today what kind of people would he choose? Fishermen? IT people? Nerds? Media wonks? WHY?
Ethiopian Conference Group Response
He would choose IT people because of the following reasons Reading the signs of time of the advancement of technology:
·         IT is powerful
·         It has access globally
·         These people reach the society within very short time
·         They convey messages of the Church very actively
·         They awaken and foster the faith of people
·         They fortify both the faith of pastoral agents and those who seem to have lost faith in Catholicism.
·         They encourage vocation for the service of the Church
·         They help transform society on the context of integral human development.

Kenyan Conference Group Response:
  • Media Workers (Wonks) because evangelization is the work of communication and Jesus was the first communicator of the Gospel, and media practitioners have Jesus as their role model.

Malawian Conference Group Response:
·         IT People because IT deals with effective communications, application of equipment and multi skilled in communication.

Sudan Conference Group Response:

·         IT People because they can send information very fast as compared to media people who would waste time deciding on what type of media to use.
Tanzania Conference Group Response:
·         It does not matter what kind of people would he choose, but he would choose from any kind of group. This is because Jesus Christ is a communicator and trainer and therefore he would teach them how to communicate effectively.
Uganda Conference Group Response:
Jesus would choose Media Workers.
·         They will easily use all the social media at their disposal for evangelization.
·         Just as the twelve apostles they will work as a team for effective evangelization which requires team work.
·         They will easily fulfil the commission of Jesus, “go out to the whole world and proclaim the Good News”. i.e. universal coverage done in a very short time.
Zambia Conference Group Response:
Jesus would probably choose Media Monks.
·         Media monks are known for studying and understanding their material thoroughly.
·         They would be in a good position to spread the Gospel easily.
·         They would have capacity to reach out to the youth and others on the internet.
·         They provide platforms for feedback through their blogs.

Remarks from the Head of department
We are very grateful to USCCB- CCC for funding this project which made realize our plans in the implementation of the Africae Munus Papal document.

We also register our gratitude to Theresian Sisters women training centre for giving us a very discount on accommodation and venue so that we may be able to fit our budget. For sure without them we had to cut number of participants or other activities important in the workshop.
The following are some of our remarks:
·         This was one of the successful workshops not only for the department but for AMECEA Secretariat in general: in terms of attendance, active participation, matters presented and resolution/action plan set for the implementation. Unfortunately, there was no representative from Eritrea due to some government restrictions for people to leave out of their country.
·         One clear idea which our department is thinking to push it forward for a long-term effect is the establishment of association of catholic journalists (both working in the church and secular media). This can only be achieved via Catholics working in these secular media. This is for sure will have a long lasting benefit to the Church. The Catholic media institutions in the region alone can make us achieve our goals unless we use also secular media. We wish CCC to partner with us again in realizing our plans of bringing on board journalists working in the secular media.
·         We were unable to get facilitators from outside AMECEA region due to the fact that the time set to conduct was very short and we had no time to get external facilitators from USCCB; CAMECO and PCCS as earlier planned
·         Budget limitation made us adjust some of the activities to fit our budget. For example we intended also to bring Bishops Chairs for Social Communications from all member countries.
·         The publication of the proceeding is underway; we are just waiting for funds for settling some of the expenses already borne and also for publishing.


Report Prepared by
Fr Chrisantus Ndaga
AMECEA Social Communications Secretary
June 2012

 






ACTION PLAN TO IMPLEMENT AFRICAE MUNUS (AM)

2012 to 2013

AMECEA Social Communications office and National Communications offices

No.

Activity to be implemented

(What?)

Issues being addressed

(Why?)

Which stakeholder will implement

(Who?)

What steps will be taken to implement activity

(How?)
  Timeline for implementation
(When?)
 

1.

Officially launch AM in all national conferences

To popularize AM document and signal official start of implementation

Nat. Comm. Office; SG’s office; Caritas –J&P; Pastoral depts.



Organise suitable date for launch, organize activities and then launch
    By end of 2012

2.

Formation of national AM steering committees or task force groups

To co-ordinate activities, avoid parallel pgms. and duplication

Nat. Comm. Office; SG’s office; Caritas –J&P; Pastoral depts.





Nat. Comm. office to lobby SG’s office, Caritas and Pastoral offices at Cath. Secretariat to create committees.

JUNE 2012

3.

Design AMECEA blog on AM activities in the region

Increase knowledge sharing and best (good) practices

AMECEA COMM office;

Nat Comm. depts

AMECEA office to design  and launch blog, regularly update blog; Nat. Comm depts. to regularly contribute to the blog

                                       JUNE 2012

4.

Distribute soft copies of simplified version of AM

Increase dissemination via internet and social media; simplified version to ensure easy understanding of AM issues

AMECEA COMM office and Nat Comm. Depts.

AMECEA COMM office to distribute AM soft copy to Nat Comm. Depts while Nat. comm offices to share AM soft copy document widely

                                       JULY 2012 


5.

Know about and document AM activities being carried out by other depts. at national level

To retain experiences of activities being carried out

Nat. Comm dept.

Inquiries from other depts. about AM programs; other depts. sharing their plans with Nat. Comm

Throughout   
2012 - 2013

6.

Bring about the importance of social media as a new tool for evangelization

In order to explore new ways of spreading the Gospel  and the message of AM and to reach the youth; build capacity among Catholic media practitioners

Nat. Comm dept. with help from AMECEA Comm.

Conduct workshops on social media for diocesan comm. offices and diocesan media

 
  On-going

7.
 

Reach out to journalists especially Catholic journalists working for secular media

To increase effectiveness of Church communications

AMECEA COMM office and Nat Comm. Depts

Visiting secular media houses to familiarize with their operations; bring them on board;  secular media; formation of Catholic media associations; 
                      
 

On-going

8.

The message of AM to be constantly featured in all Church media

To continuously educate and remind people about the importance of the AM message

All Catholic media houses in AMECEA

AMECEA COMM office and Nat Comm. Depts to encourage Catholic media to produce radio and television programmes and to write articles. AM programmes should be in multi media

 On-going
                        

9.

Counter negative media publicity towards the Church

To enhance Catholic faith as a positive and worthy lifestyle

AMECEA COMM office and Nat Comm. Depts

Lobby Bishops to appoint spokespersons of each conference; workshops for clergy to handle media; engage Catholic journalists working for secular media

     On-going

10.

Make Catholic media houses attractive to work for

To enhance quality productions and bring about professionalism

AMECEA COMM office and Nat Comm. Depts

Lobby Bishops and Catholic media owners for improved conditions of service and remuneration

   On-going

11.
 

Review implementation plan

To re-align activities and make this plan more effective

AMECEA COMM office and Nat Comm. Depts

At the annual meeting of National Communication Directors

 AUGUST 2012